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Most times when starting a business, we are really excited about the idea of the business and rush to set it up. Never stopping to consider every detail. Unfortunately, passion won’t sustain a business by itself so there are few more things to consider before starting your dream business. Here are 10 things you should consider before becoming a business owner.

Business Market

Before starting the business, it is important to consider if there is a market for the business. The number 1 reason why most businesses fail is there is no market need. What problem will your business address or solve? When you know what issue your business solves it makes marketing and branding your company much easier. It will also help define your target audience.

Capital

How will you fund your business? 33% of small business owners claim lack of startup capital was their biggest challenge. Some beginning entrepreneurs crowdfund, asking their family and friends for donations. While others, continue to work a 9 to 5, apply for loans, use personal savings or use credit cards. Will you need investors? These are all options to consider when thinking about starting a business. Keep in mind, 29% of businesses fail due to lack of funds.

Business Structure

Determining the organizational structure of your business can be a difficult task. Look at your business idea and the type of business you are looking to start and determine which business structure it would identify with most. Research the legal and tax rules and regulations of the structure you are considering. The different types of business structures are Sole proprietorship, Partnership, Limited liability company (LLC), Corporation, S corporation, B corporation, Close corporation and Non-Profit corporation. This can be a lot to think about and consider.

Support

Do you have any support for you and your business? Whether the support comes from friends, family or your network it is essential. If you don’t have a support system, there’s a couple ways to find one. You can acquire a mentor, attend networking events or join a professional association.

Goals

What are your goals for the business? You must consider what your end goal for your business will be. Whether it will be a local based business with one location or if you would eventually scale and grow the business. Do you have a plan in place to carry out your goals?

Marketing

How will you market your business? Every business has to market their product or service. It is important to promote the value you deliver to your customer. There are many different ways to market so you will have to determine the best avenue for your business. Not every business should use social media marketing. It’s important to include a marketing plan into your business plan, that way you have a solid foundation to begin with.

Beginning a business can be stressful and it can be overwhelming. If you are struggling to organize or consider all of what it takes to begin your business, check out our Foundations program here! Need additional assistance? Contact us so that we may connect you to the resource you may need.

 

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Abigail DaSilva
Abigail DaSilva is the marketing coordinator at NBIC, channeling her passion and creativity to support the organization’s mission of leveling the playing field for entrepreneurs. A proud graduate of Tennessee State University, Abigail holds a degree in design, which fuels her artistic sensibilities and impeccable eye for aesthetics. Before joining NBIC, Abigail embarked on her own entrepreneurial journey alongside her brother, where she spearheaded the sales and marketing efforts of their own venture. This experience honed her skills in strategic promotion, customer engagement, and marketing media. Abigail has played a crucial role in the company, transforming their media marketing strategies, specifically towards a more video-driven approach. Recognizing the power of visual storytelling, she has created compelling content and innovative campaigns that have amplified NBIC’s reach and engagement, strengthening their online presence and impact. Outside of her professional endeavors, Abigail is an avid art buff, frequently visiting museums and exploring immersive experiences that combine technology and creativity. She also has a deep love for travel, shopping, and anything that allows her to utilize her creative mind. With her unwavering commitment and broad range of experience, Abigail is a valuable asset to NBIC. She remains eager to push boundaries, elevate engagement, and empower entrepreneurs through her exceptional marketing expertise.
Anne-Marie Tanner
Anne-Marie Tanner is the Programs Coordinator at NBIC. With a Master’s degree in strategic marketing from Midway University and a Bachelor’s degree in design from University of Kentucky, she brings a unique blend of business experience and creativity to her work. Prior to joining NBIC in March of 2023, Anne-Marie worked as a small business and startup consultant, where she gained valuable experience in guiding entrepreneurs through the challenges and opportunities of launching and growing their businesses. Her expertise in strategic planning and her ability to quickly grasp new concepts makes her a strong asset to the NBIC team. As the Programs Coordinator at NBIC, Anne-Marie manages multiple components, including Foundations, E-Myth, Framework, and Groundwork. Anne-Marie values collaboration and strives to align her work with the vision and expectations of her colleagues. Beyond her professional career, Anne-Marie has a wide range of hobbies and passions. She is an accomplished Olympic weight-lifter. Additionally, with her husband, she started a medical clinic in Martin, TN, a brewery and events center in Paris, TN, and an airbnb property. Their goal is not only to build successful businesses, but also to provide economic stability and job opportunities to as many people as possible. With her extensive background in business, her entrepreneurial spirit, and her commitment to personal growth, Anne-Marie Tanner is an extremely valuable asset to NBIC. Her diverse skill set and positive mindset make her a catalyst for success, both for herself and the new businesses she assists.
Saturnie Antoine
Saturnie Antoine has been a part of NBIC since November 2021, serving as the R.I.S.E. UP Program Manager. She holds a Bachelor’s degree and has obtained a professional certification in coaching skills. With a diverse background in corporate work spanning over 15 years, Saturnie has worked in various sectors. As the R.I.S.E. UP Program Manager, Saturnie oversees the entire program. Her responsibilities include structuring the curriculum, sourcing speakers, and organizing the launch campaign. Additionally, Saturnie provides personalized professional coaching to the program participants, offering guidance and support to help them scale their businesses to $1 million plus level. Since the commencement of the program in March 2023, under Saturnie’s leadership, R.I.S.E. UP has witnessed numerous accomplishments and successes. Additionally, the program’s focus on emotional intelligence has helped participants navigate internal challenges and overcome obstacles inhibiting their growth. Outside of work, Saturnie values personal time spent with her family and loved ones. Her true passion lies in her role as a professional coach, where she finds fulfillment in assisting women on their journey towards personal and professional growth. Saturnie’s commitment to her clients and her extensive experience, coupled with her excellent coaching skills, allows her to provide comprehensive support to program participants, enabling them to achieve their goals and reach new heights. Under Saturnie’s leadership, the R.I.S.E. UP Program continues to flourish and make a lasting impact on the lives of female entrepreneurs.
Leroy Cunningham
Leroy Cunningham currently occupies the role of Community and Capacity Building Manager at NBIC. He holds a major degree in Business Administration from Carroll University in Waukesha, Wisconsin, along with minor degrees in Accounting and Economics. Leroy’s prior engagement with business development consulting brings great strength to the NBIC team. He has worked at three of the largest market capitalization companies in the world – Emerson Electric, General Electric, and Berkshire Hathaway. In his current role as the Community and Capacity Building Manager at NBIC, Leroy wears many hats. One of his primary objectives at NBIC is to increase the number of small minority-, women-, and veteran-owned businesses qualified to undertake contracts from prime contractors and government entities. By fostering relationships with community partners and engaging with prime contractors and government entities, Leroy works tirelessly to bridge the gap and provide opportunities for these businesses to flourish. Additionally, Leroy dedicates his time to consulting with business owners, providing them with valuable insights and guidance. By helping businesses at their current stage and empowering them to reach their goals, Leroy greatly contributes to the growth and success of NBIC’s clients. Outside of work, Leroy indulges in his love for reading, sports, and travel. With his vast knowledge, dedication, and passion for community empowerment, Leroy is committed to making a meaningful impact at NBIC. His wealth of certifications and global business experience lends a unique perspective and expertise to NBIC’s initiatives, which will undoubtedly drive the organization forward.
Octavia Wilson-Simmons
Octavia Wilson-Simmons is the Program Coordinator at NBIC. With a background as a tank storage broker, Octavia acted as a vital liaison between storage terminals and cargo owners, facilitating contracts for the transportation and storage of products. Prior to NBIC, she also worked as a chemical operator at a chemical company, further enhancing her expertise in the industry.

Joining NBIC in early 2022, Octavia initially served as an assistant to Angela before transitioning to her current position as a Program Coordinator. In this role, Octavia plays a crucial part in various projects, including MNAA and Elevate 615. She also provides invaluable support to the team, assisting with grants and streamlining processes to ensure efficient collaboration and coordination.

Outside of her professional endeavors, Octavia is extremely family-oriented and cherishes family outings and spending quality time with her loved ones. Octavia is also a dedicated DIY enthusiast and seeks to immerse herself in various projects.

Octavia embraces the opportunity to collaborate with the NBIC team, support Angela, and contribute to the company’s mission. Having witnessed the growth of businesses firsthand gives Octavia special insight into the entrepreneurial world and the hard work that goes into operating and expanding your business.

With her extensive background in the oil industry and her unwavering dedication to assisting others, Octavia continues to make a positive impact within NBIC, among her peers, and within the entrepreneurial community as a whole.