What inspired you to start Organic Brilliance?  

I am always inspired to create healthier products to help a loved one in need, and I create products that don’t currently exist on the market in a pure, beneficial and healthy form.

Rich & Thick HAIR is my first hair care product line for our new company, Organic Brilliance.  I was inspired to create this product line because my mom was using a product that I felt was harmful to her hair and scalp.

My mom had used harsh chemicals on her hair for many years and her hair was thinning. She showed me a product she was using to topically fill in her thinning hair and make her hair look instantly fuller.  The product was a powder made with keratin (wool shavings), DMDM hydantoin (formaldehyde), ammonia, and dyes, etc.

After searching on line and in stores, I was very surprised that I could not find an instant hair powder or hair thickener in her hair color that did not contain harmful ingredients for hair and scalp.

I created Rich & Thick HAIR initially in the Light Blonde shade for my mother, and that inspired me to go on to create the entire line of healthy instant hair filler fibers in several hair colors. I named our parent company Organic Brilliance as I hope to create many more high performance, pure and healthy hair care products.

organic-brilliance-Three-Bottles

What makes Organic Brilliance different?

Our flagship product line, Rich & Thick HAIR is a fine powder made only with 16 Certified Organic botanicals, 3 Wild Harvested botanicals, and naturally sourced silk peptide proteins.  It is an instant, topical, dry hair styling product.

Rich & Thick HAIR is a perfect dry shampoo in your hair color, it is a truly healthy root touch up, it adds fullness and body to limp hair, and it effectively and naturally fills in thinning hair.

Rich & Thick HAIR is offered in 16 hair colors, and the colors are made from the botanicals themselves with NO dyes!

It is a dry fine powder that resists sweat, wind and rain. Rich & Thick HAIR is so unique and innovative that it is now Patent Pending.

Are you a Nashville native?

I am not a Nashville native.  My family lived in foreign countries an traveled the world as my dad was in the Air Force.

Nashville is being called the “It” city…why are you loving Nashville, right now?

I love Nashville because it is an international city.  People from all over the world visit our city, and we are changing and growing in amazing ways. I love our rich heritage of music and the arts.

What would you say has been the biggest aha moment during your business journey, so far?

There have been so many aha moments for me in this business. I would say that the biggest ones had to do with realizing that prayer, asking God for help every step of the way, kept me on track to finding the answers I needed in choosing the ingredients that went into the final formulas.  Also, I prayed for years to be able to make a bigger difference in the lives of children who are hurting. I think another big aha moment for me is when I realized that this could be the answer to my prayer to be able to give much more.

3 things you love about NBIC that others may not know?

  1. I think that the first and best thing about the NBIC is our Executive Director, Angela Crane-Jones. Angela has wisdom, knowledge and insight into business development and has been very helpful to us from the moment we met her.
  2. Another thing we love about the NBIC is the way the resident businesses are so helpful and friendly.  We are like a family, and we all reach out to help each other in various ways.
  3. We are very proud to be a part of the NBIC, and we have found that the program has a great reputation in the city.

Is there one business resource or tip you would give to readers just starting out in their business?

Honestly, it would be to surround yourself with professionals of integrity and knowledge in your type of business, stay humble and open to learning, and never give up on your dream.

You researched and tested your product for over 2 years, what was the biggest thing that kept you motivated during this time?

I think every little discovery that a botanical actually worked better than harmful chemicals and looked beautiful was very rewarding each time it happened. Creating a product and starting a business around it is a marathon, not a sprint.  You have to celebrate each little step of progress and not grow discouraged because there is a lot of unglamorous work involved.  It also takes courage.  Growing up in a military family, I have always been aware of the risks taken by our soldiers, sailors and airmen.  I have always pushed myself to have the same kind of courage in any endeavor.

Lastly, what can Music City expect from Organic Brilliance in 2016?

Now that we have our Patent Pending status, Music City can expect us to become much more visible in local salons, on social media, and on radio, etc.   We are just now launching our product Rich & Thick HAIR and expect to expand rapidly through the hair and beauty industry.  Nashville is a fabulous community and part of what makes it that way is the giving nature of the people who live here.  When our neighbors face a crisis, we jump in and help.  We absolutely want to do our part in giving back.  And we plan to begin moving forward with our goal of helping children in crisis.

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Abigail DaSilva
Abigail DaSilva is the marketing coordinator at NBIC, channeling her passion and creativity to support the organization’s mission of leveling the playing field for entrepreneurs. A proud graduate of Tennessee State University, Abigail holds a degree in design, which fuels her artistic sensibilities and impeccable eye for aesthetics. Before joining NBIC, Abigail embarked on her own entrepreneurial journey alongside her brother, where she spearheaded the sales and marketing efforts of their own venture. This experience honed her skills in strategic promotion, customer engagement, and marketing media. Abigail has played a crucial role in the company, transforming their media marketing strategies, specifically towards a more video-driven approach. Recognizing the power of visual storytelling, she has created compelling content and innovative campaigns that have amplified NBIC’s reach and engagement, strengthening their online presence and impact. Outside of her professional endeavors, Abigail is an avid art buff, frequently visiting museums and exploring immersive experiences that combine technology and creativity. She also has a deep love for travel, shopping, and anything that allows her to utilize her creative mind. With her unwavering commitment and broad range of experience, Abigail is a valuable asset to NBIC. She remains eager to push boundaries, elevate engagement, and empower entrepreneurs through her exceptional marketing expertise.
Anne-Marie Tanner
Anne-Marie Tanner is the Programs Coordinator at NBIC. With a Master’s degree in strategic marketing from Midway University and a Bachelor’s degree in design from University of Kentucky, she brings a unique blend of business experience and creativity to her work. Prior to joining NBIC in March of 2023, Anne-Marie worked as a small business and startup consultant, where she gained valuable experience in guiding entrepreneurs through the challenges and opportunities of launching and growing their businesses. Her expertise in strategic planning and her ability to quickly grasp new concepts makes her a strong asset to the NBIC team. As the Programs Coordinator at NBIC, Anne-Marie manages multiple components, including Foundations, E-Myth, Framework, and Groundwork. Anne-Marie values collaboration and strives to align her work with the vision and expectations of her colleagues. Beyond her professional career, Anne-Marie has a wide range of hobbies and passions. She is an accomplished Olympic weight-lifter. Additionally, with her husband, she started a medical clinic in Martin, TN, a brewery and events center in Paris, TN, and an airbnb property. Their goal is not only to build successful businesses, but also to provide economic stability and job opportunities to as many people as possible. With her extensive background in business, her entrepreneurial spirit, and her commitment to personal growth, Anne-Marie Tanner is an extremely valuable asset to NBIC. Her diverse skill set and positive mindset make her a catalyst for success, both for herself and the new businesses she assists.
Saturnie Antoine
Saturnie Antoine has been a part of NBIC since November 2021, serving as the R.I.S.E. UP Program Manager. She holds a Bachelor’s degree and has obtained a professional certification in coaching skills. With a diverse background in corporate work spanning over 15 years, Saturnie has worked in various sectors. As the R.I.S.E. UP Program Manager, Saturnie oversees the entire program. Her responsibilities include structuring the curriculum, sourcing speakers, and organizing the launch campaign. Additionally, Saturnie provides personalized professional coaching to the program participants, offering guidance and support to help them scale their businesses to $1 million plus level. Since the commencement of the program in March 2023, under Saturnie’s leadership, R.I.S.E. UP has witnessed numerous accomplishments and successes. Additionally, the program’s focus on emotional intelligence has helped participants navigate internal challenges and overcome obstacles inhibiting their growth. Outside of work, Saturnie values personal time spent with her family and loved ones. Her true passion lies in her role as a professional coach, where she finds fulfillment in assisting women on their journey towards personal and professional growth. Saturnie’s commitment to her clients and her extensive experience, coupled with her excellent coaching skills, allows her to provide comprehensive support to program participants, enabling them to achieve their goals and reach new heights. Under Saturnie’s leadership, the R.I.S.E. UP Program continues to flourish and make a lasting impact on the lives of female entrepreneurs.
Leroy Cunningham
Leroy Cunningham currently occupies the role of Community and Capacity Building Manager at NBIC. He holds a major degree in Business Administration from Carroll University in Waukesha, Wisconsin, along with minor degrees in Accounting and Economics. Leroy’s prior engagement with business development consulting brings great strength to the NBIC team. He has worked at three of the largest market capitalization companies in the world – Emerson Electric, General Electric, and Berkshire Hathaway. In his current role as the Community and Capacity Building Manager at NBIC, Leroy wears many hats. One of his primary objectives at NBIC is to increase the number of small minority-, women-, and veteran-owned businesses qualified to undertake contracts from prime contractors and government entities. By fostering relationships with community partners and engaging with prime contractors and government entities, Leroy works tirelessly to bridge the gap and provide opportunities for these businesses to flourish. Additionally, Leroy dedicates his time to consulting with business owners, providing them with valuable insights and guidance. By helping businesses at their current stage and empowering them to reach their goals, Leroy greatly contributes to the growth and success of NBIC’s clients. Outside of work, Leroy indulges in his love for reading, sports, and travel. With his vast knowledge, dedication, and passion for community empowerment, Leroy is committed to making a meaningful impact at NBIC. His wealth of certifications and global business experience lends a unique perspective and expertise to NBIC’s initiatives, which will undoubtedly drive the organization forward.
Octavia Wilson-Simmons
Octavia Wilson-Simmons is the Special Project Coordinator at NBIC. With a background as a tank storage broker, Octavia acted as a vital liaison between storage terminals and cargo owners, facilitating contracts for the transportation and storage of products. Prior to NBIC, she also worked as a chemical operator at a chemical company, further enhancing her expertise in the industry. Joining NBIC in early 2022, Octavia initially served as an assistant to Angela before transitioning to her current position as a Special Project Coordinator. In this role, Octavia plays a crucial part in various projects, including MNAA and Elevate 615. She also provides invaluable support to the team, assisting with grants and streamlining processes to ensure efficient collaboration and coordination. Outside of her professional endeavors, Octavia is extremely family-oriented and cherishes family outings and spending quality time with her loved ones. Octavia is also a dedicated DIY enthusiast and seeks to immerse herself in various projects. Octavia embraces the opportunity to collaborate with the NBIC team, support Angela, and contribute to the company’s mission. Having witnessed the growth of businesses firsthand gives Octavia special insight into the entrepreneurial world and the hard work that goes into operating and expanding your business. With her extensive background in the oil industry and her unwavering dedication to assisting others, Octavia continues to make a positive impact within NBIC, among her peers, and within the entrepreneurial community as a whole.