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We chatted with Ron Johnson, President of Adtec Digital; a contribution broadcasting company (aka they make viewing TV commercials and digital messages way easy). Adtec was founded by Ron Johnson, David Cook and Andre’ Ancelin in 1986. The company continues to create cutting edge equipment and initiallt proposed the way commercials are currently inserted into commercial broadcasting. 

Ron currently resides in Goodlettsville with his wife, and has two sons.

What inspired you to start Adtech:

Myself,  David Cook,  and Andre Ancelin attended  Tennessee Tech together and after graduation decided to start a tech company. I was the sales and marketing guy, David was the cool, customer service guy made sure the client experience was great, and Andre was head designer and basically formulated our concept.

So, who was your first customer?

During our last year in school, we made a playback piece of equipment for Tennessee Tech and, in turn, they become our first customer after we incorporated. The equipment was text based and would play content back automatically to share current happenings around the campus. After Tennessee Tech signed on, we realized it would be a great idea to provide this type of equipment to other universities. Then, it was like a domino effect as universities and hotels starting requesting our equipment.

We now provide equipment and services to universities, hospitals, hotels, cruise ships, theme parks, casinos and all major TV broadcasters. A lot of our staff and equipment was used for the Democratic and Republican National Conventions. With so many networks reporting live, we were called on to ensure they reached all of their audiences.

So, the Olympics are another big event that many networks report live, will Adtec play an integral part?

Yes, the Olympics are one of our big clients. We actually started sending equipment down in February, and will have staff on call in Rio de Janeiro  throughout the event to ensure viewing runs smoothly. We train people who are actually down there to be able to help out if need be, standby to provide technical support if need, still need to be available for the next several weeks. Plus, as a company that stays on the cutting edge, we will be introducing a new product, Afiniti which is a line of encoders and decoders that provide more robust audio and video solutions.

What brought you to NBIC?

My father-in-law saw a write-up in the newspaper about the opening of the incubation center, and thought it would be good for us to participate. If I am not mistaken, I think we were like the 2nd or 3rd business in the program.

Tell us the 2 things you gained from your NBIC experience?

  • Big salaries on the front end, don’t equal success: We participated in development clinics during the NBIC program and noticed participant business plans would include paying themselves extremely high salaries. We decided to do the opposite; as we knew 90% of all businesses failed after the first 5 years and we wanted to be extremely frugal. My total take home for the first year was $780!
  • Take the advice given: One of our advisers during our time in the program was Phil Bredesen (previous Governor of Tennessee). He told us that we should join the American Hospital Association in order to gain access to their hospital contact database. Very quickly after joining the American Hospital Association, we passed the 1 million dollar mark and hospitals quickly became one of our largest revenue channels. Now, every hospital in the US has some type of Adtec equipment. So, when you are preparing for a procedure or surgery, and they ask you to watch a video before seeing the nurse or doctor, there is a high chance you are watching on our equipment.

As a native Nashvillian, what do you think about the growth of Nashville?

It’s a good thing; providing jobs for people and opportunity. My one beef is the big push to drive everything and everyone downtown. I would love to see more investment into the pockets of area outside that city, like Lebanon, Wilson County and Goodlettsville.

 

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Abigail DaSilva
Abigail DaSilva is the marketing coordinator at NBIC, channeling her passion and creativity to support the organization’s mission of leveling the playing field for entrepreneurs. A proud graduate of Tennessee State University, Abigail holds a degree in design, which fuels her artistic sensibilities and impeccable eye for aesthetics. Before joining NBIC, Abigail embarked on her own entrepreneurial journey alongside her brother, where she spearheaded the sales and marketing efforts of their own venture. This experience honed her skills in strategic promotion, customer engagement, and marketing media. Abigail has played a crucial role in the company, transforming their media marketing strategies, specifically towards a more video-driven approach. Recognizing the power of visual storytelling, she has created compelling content and innovative campaigns that have amplified NBIC’s reach and engagement, strengthening their online presence and impact. Outside of her professional endeavors, Abigail is an avid art buff, frequently visiting museums and exploring immersive experiences that combine technology and creativity. She also has a deep love for travel, shopping, and anything that allows her to utilize her creative mind. With her unwavering commitment and broad range of experience, Abigail is a valuable asset to NBIC. She remains eager to push boundaries, elevate engagement, and empower entrepreneurs through her exceptional marketing expertise.
Anne-Marie Tanner
Anne-Marie Tanner is the Programs Coordinator at NBIC. With a Master’s degree in strategic marketing from Midway University and a Bachelor’s degree in design from University of Kentucky, she brings a unique blend of business experience and creativity to her work. Prior to joining NBIC in March of 2023, Anne-Marie worked as a small business and startup consultant, where she gained valuable experience in guiding entrepreneurs through the challenges and opportunities of launching and growing their businesses. Her expertise in strategic planning and her ability to quickly grasp new concepts makes her a strong asset to the NBIC team. As the Programs Coordinator at NBIC, Anne-Marie manages multiple components, including Foundations, E-Myth, Framework, and Groundwork. Anne-Marie values collaboration and strives to align her work with the vision and expectations of her colleagues. Beyond her professional career, Anne-Marie has a wide range of hobbies and passions. She is an accomplished Olympic weight-lifter. Additionally, with her husband, she started a medical clinic in Martin, TN, a brewery and events center in Paris, TN, and an airbnb property. Their goal is not only to build successful businesses, but also to provide economic stability and job opportunities to as many people as possible. With her extensive background in business, her entrepreneurial spirit, and her commitment to personal growth, Anne-Marie Tanner is an extremely valuable asset to NBIC. Her diverse skill set and positive mindset make her a catalyst for success, both for herself and the new businesses she assists.
Saturnie Antoine
Saturnie Antoine has been a part of NBIC since November 2021, serving as the R.I.S.E. UP Program Manager. She holds a Bachelor’s degree and has obtained a professional certification in coaching skills. With a diverse background in corporate work spanning over 15 years, Saturnie has worked in various sectors. As the R.I.S.E. UP Program Manager, Saturnie oversees the entire program. Her responsibilities include structuring the curriculum, sourcing speakers, and organizing the launch campaign. Additionally, Saturnie provides personalized professional coaching to the program participants, offering guidance and support to help them scale their businesses to $1 million plus level. Since the commencement of the program in March 2023, under Saturnie’s leadership, R.I.S.E. UP has witnessed numerous accomplishments and successes. Additionally, the program’s focus on emotional intelligence has helped participants navigate internal challenges and overcome obstacles inhibiting their growth. Outside of work, Saturnie values personal time spent with her family and loved ones. Her true passion lies in her role as a professional coach, where she finds fulfillment in assisting women on their journey towards personal and professional growth. Saturnie’s commitment to her clients and her extensive experience, coupled with her excellent coaching skills, allows her to provide comprehensive support to program participants, enabling them to achieve their goals and reach new heights. Under Saturnie’s leadership, the R.I.S.E. UP Program continues to flourish and make a lasting impact on the lives of female entrepreneurs.
Leroy Cunningham
Leroy Cunningham currently occupies the role of Community and Capacity Building Manager at NBIC. He holds a major degree in Business Administration from Carroll University in Waukesha, Wisconsin, along with minor degrees in Accounting and Economics. Leroy’s prior engagement with business development consulting brings great strength to the NBIC team. He has worked at three of the largest market capitalization companies in the world – Emerson Electric, General Electric, and Berkshire Hathaway. In his current role as the Community and Capacity Building Manager at NBIC, Leroy wears many hats. One of his primary objectives at NBIC is to increase the number of small minority-, women-, and veteran-owned businesses qualified to undertake contracts from prime contractors and government entities. By fostering relationships with community partners and engaging with prime contractors and government entities, Leroy works tirelessly to bridge the gap and provide opportunities for these businesses to flourish. Additionally, Leroy dedicates his time to consulting with business owners, providing them with valuable insights and guidance. By helping businesses at their current stage and empowering them to reach their goals, Leroy greatly contributes to the growth and success of NBIC’s clients. Outside of work, Leroy indulges in his love for reading, sports, and travel. With his vast knowledge, dedication, and passion for community empowerment, Leroy is committed to making a meaningful impact at NBIC. His wealth of certifications and global business experience lends a unique perspective and expertise to NBIC’s initiatives, which will undoubtedly drive the organization forward.
Octavia Wilson-Simmons
Octavia Wilson-Simmons is the Program Coordinator at NBIC. With a background as a tank storage broker, Octavia acted as a vital liaison between storage terminals and cargo owners, facilitating contracts for the transportation and storage of products. Prior to NBIC, she also worked as a chemical operator at a chemical company, further enhancing her expertise in the industry.

Joining NBIC in early 2022, Octavia initially served as an assistant to Angela before transitioning to her current position as a Program Coordinator. In this role, Octavia plays a crucial part in various projects, including MNAA and Elevate 615. She also provides invaluable support to the team, assisting with grants and streamlining processes to ensure efficient collaboration and coordination.

Outside of her professional endeavors, Octavia is extremely family-oriented and cherishes family outings and spending quality time with her loved ones. Octavia is also a dedicated DIY enthusiast and seeks to immerse herself in various projects.

Octavia embraces the opportunity to collaborate with the NBIC team, support Angela, and contribute to the company’s mission. Having witnessed the growth of businesses firsthand gives Octavia special insight into the entrepreneurial world and the hard work that goes into operating and expanding your business.

With her extensive background in the oil industry and her unwavering dedication to assisting others, Octavia continues to make a positive impact within NBIC, among her peers, and within the entrepreneurial community as a whole.