Kernels Nashville Popcorn has been a Music City staple for over a decade, tantalizing taste buds with bold and unique flavors like “Nashville Hot” and “Music City Mix”. But co-owner Amber Greer craved more. She felt a desire to push the boundaries and elevate the business to a new level, but she felt stuck, stating she was “working for my business and not on it.”
NBIC’s R.I.S.E. UP Academy became the catalyst for change, helping her discover a key game-changer: delegation. Empowered by NBIC’s guidance, Amber promoted two managers, freeing her up to finally focus on the big picture, and strategizing for the future. NBIC’s R.I.S.E. UP Academy also helped Amber sharpen her focus, cultivating the creation of strong SOPs that laid the foundation for consistent, productive meetings. This focused the efforts of her entire team.
Even with these strong processes and procedures being implemented through NBIC, Amber recalls the real magic of being in the community NBIC supported her. “I’m part of a group of nine other women entrepreneurs, all facing similar challenges.” This sisterhood became a space where women business owners were able to “pop” ideas off each other, celebrate wins, and tackle losses, together. It’s a powerful support system that helps keep Amber not only motivated but accountable. Through the R.I.S.E. UP Academy, Amber was paired with a dedicated accountability partner with a similar business plan. Through this curated match, Amber and her partner have been able to keep each other on track and encourage each other to stick to their committed goals.
Understanding the demands of running a business, Amber points out that NBIC emphasizes self-care. Something that resonates deeply, Amber admits, “As a business owner, you have to make time for yourself. Having a group of amazing women who understand the struggle is important.”
Amber now feels encouraged to empower other entrepreneurs to take a leap of faith. “If you are a small business owner and are looking for help or need tools that can assist you in growing your business, NBIC is the place!”
Are you ready to take your business from good to great? Follow Amber's lead and take the Quiz today.
Kevin Love is a passionate ecosystem builder and strategic program leader with over a decade of experience in community development, workforce activation, and public-private partnerships. In his role as Senior Program Manager at (NBIC), Kevin leads initiatives that drive inclusive economic growth, regional expansion, and sustainable support systems for entrepreneurs across Middle Tennessee and beyond.
Prior to joining NBIC, Kevin held senior leadership roles in Chattanooga, where he launched workforce development programs and digital equity initiatives that served thousands across the region. His work focused on engaging underrepresented communities, supporting diverse founders, and creating new pipelines for innovation and employment. Kevin has also collaborated with city governments, higher education institutions, and national networks to deliver measurable impact through strategic programming and relationship building.
A proud graduate of Leadership Chattanooga, Forbes under 30 and Chatter’s 20 Under 40, Kevin brings a deep commitment to service and a reputation for thoughtful execution. His leadership style blends creativity, collaboration, and a relentless focus on outcomes. Kevin is also an advocate for equitable access to resources, and he continues to build bridges across public, private, and nonprofit sectors to ensure lasting opportunities for all.
Originally from Tennessee, Kevin is now spearheading NBIC’s regional relationship strategy, reconnecting with partners in Huntsville, Birmingham, and Louisville to expand the center’s reach and impact. He’s thrilled to be part of a mission-driven team at NBIC and looks forward to helping entrepreneurs thrive.
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