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Amber Greer: From Entrepreneur to Popcorn Powerhouse

Kernels Nashville Popcorn has been a Music City staple for over a decade, tantalizing taste buds with bold and unique flavors like “Nashville Hot” and “Music City Mix”. But co-owner Amber Greer craved more. She felt a desire to push the boundaries and elevate the business to a new level, but she felt stuck, stating she was “working for my business and not on it.”  

NBIC’s R.I.S.E. UP Academy became the catalyst for change, helping her discover a key game-changer: delegation. Empowered by NBIC’s guidance, Amber promoted two managers, freeing her up to finally focus on the big picture, and strategizing for the future. NBIC’s R.I.S.E. UP Academy also helped Amber sharpen her focus, cultivating the creation of strong SOPs that laid the foundation for consistent, productive meetings. This focused the efforts of her entire team.  

Even with these strong processes and procedures being implemented through NBIC, Amber recalls the real magic of being in the community NBIC supported her. “I’m part of a group of nine other women entrepreneurs, all facing similar challenges.” This sisterhood became a space where women business owners were able to “pop” ideas off each other, celebrate wins, and tackle losses, together. It’s a powerful support system that helps keep Amber not only motivated but accountable. Through the R.I.S.E. UP Academy, Amber was paired with a dedicated accountability partner with a similar business plan. Through this curated match, Amber and her partner have been able to keep each other on track and encourage each other to stick to their committed goals.  

Understanding the demands of running a business, Amber points out that NBIC emphasizes self-care. Something that resonates deeply, Amber admits, “As a business owner, you have to make time for yourself. Having a group of amazing women who understand the struggle is important.” 

Amber now feels encouraged to empower other entrepreneurs to take a leap of faith. “If you are a small business owner and are looking for help or need tools that can assist you in growing your business, NBIC is the place!” 

Are you ready to take your business from good to great? Follow Amber's lead and take the Quiz today.
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Sierra Ashburn

Sierra Henley Ashburn joined NBIC in December 2024 as a Special Projects Manager consultant. She now serves full-time as an Outreach Coordinator, focused on building community partnerships and supporting event and program execution. In this role, she works across NBIC’s Construction Consortium and the Metro Nashville Airport Authority (MNAA) Emerging Contractors and Mentor Protégé programs. She also serves as the staff liaison for the NBIC Young Leaders Board.

Beyond NBIC, Sierra is the founder and lead operations strategist of Amplified Innovation, a fractional operations firm serving nonprofits and mission-driven service businesses. She partners with leaders and teams to translate impactful visions into clear, actionable systems, helping organizations thrive in their zone of genius by aligning internal infrastructure with core values.

Sierra is an active member of Nashville’s nonprofit community, a Young Leaders Council graduate, and currently serves on the board of From Your Father as Systems and Operations Lead.

She is a strong believer in NBIC’s approach of meeting entrepreneurs where they are; equipping them with the tools and support to grow, create community impact, and build a lasting legacy.

Patrick Walker-Reese

Patrick Walker-Reese, MPA is an established and celebrated speaker and educator. Patrick Walker-Reese, or Mr. Reese, as his students commonly refer to him as has dedicated his work to serve his own community. He has motivated and encouraged youth and adults alike to dare to dream and to strive for greatness every day.

Patrick Walker-Reese is the epitome of resilience. Directly translating in his teachings, his ability to make powerful connections and impacts on each individual who attends a workshop or speech he gives. He made it and is living the life of his dreams. This message is especially powerful to youth who are lacking ambition and guidance. Patrick attended Tennessee State University. Although school never came easy for Patrick, whose knack was always for speaking but not the traditional educational curriculum, he graduated from Tennessee State University with a History degree in 2010. His educational pursuits did not end there. He received his Masters from Tennessee State University in Public Administration in 2014.

In 2012 he formed ASPIRE LLC, an Educational Consulting Firm. Aspire specializes in highly interactive motivational presentations, workshops, curriculum, and literature. ASPIRE has worked with varied reputable organizations and companies such as The National Urban League, Caterpillar Financial, Metro Nashville Public Schools, YMCA, NYC Department of Youth and Community Development, Clemson University, University of DC. The list of who ASPIRE has worked with has continued to grow. Now including, 100 Black Men “100 Kings” program, Oasis Center, The Educate ME HBCU College Tour, Jack and Jill of America, Incorporated, Boys And Girls Clubs of Middle Tennessee, and a host of professional athletes.

Patrick has authored two books on self-help and socio-emotional development. Patfacts Volume 1: From One Dreamer to Another and Patfacts Volume 2: More Than a Dream. The latter of which was self-published through his newest business venture Aspire Publishing. Designed to turn dreamers into published authors.

Victor Tyler

Victor Tyler serves as a Digital Asset Specialist at NBIC, where he manages, organizes, and creates digital media resources that support the organization’s storytelling. In this role, he ensures that NBIC’s growing online presence remains cohesive, engaging, and aligned with its brand identity. 
 
Before joining NBIC, Victor built a career in art direction and content production, leading campaigns that combined strategic storytelling with result-driven creative. His experience spans brand development, media production, and digital marketing.  
 
Victor is passionate about using creativity to bridge artistry with strategy to help ideas come to life. Outside of work, he enjoys drawing, running, and exploring new places to eat, often finding inspiration for his work in the world around him. 

Dr. Contrecia Tharpe

Dr. Contrecia “Dr. T” Tharpe joined NBIC in November 2025 as Marketing and Communications Manager, bringing more than 15 years of experience in brand strategy, marketing, and communications leadership. A visionary strategist known for her creativity and results-driven approach, she leads NBIC’s brand, storytelling, and communications efforts with a focus on amplifying the voices of entrepreneurs and positioning NBIC as a leader in inclusive business growth. 

Before joining NBIC, Dr. T built an impressive career spanning entrepreneurship, consulting, and organizational leadership. As Founder and Chief Brand Strategy Architect of FayeVaughn Creative, a full-service agency serving startups through Fortune 500 companies, she has helped organizations across industries craft powerful narratives, elevate visibility, and drive measurable results. 

Her expertise bridges creativity and strategy, combining data-driven marketing with authentic storytelling to strengthen brand trust and engagement. 

Beyond her role at NBIC, Dr. T serves as President of Nashville Cable, the region’s premier network for women in leadership. A sought-after advisor and speaker, she is passionate about helping others build brands that mean business, strengthen communities, and reflect the power of purpose. 

Dynamic, forward-thinking, and unapologetically authentic, Dr. T embodies NBIC’s mission to inspire innovation and empower entrepreneurs to grow, scale, and thrive. 

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Abigail DaSilva
Abigail DaSilva is the marketing coordinator at NBIC, channeling her passion and creativity to support the organization’s mission of leveling the playing field for entrepreneurs. A proud graduate of Tennessee State University, Abigail holds a degree in design, which fuels her artistic sensibilities and impeccable eye for aesthetics. Before joining NBIC, Abigail embarked on her own entrepreneurial journey alongside her brother, where she spearheaded the sales and marketing efforts of their own venture. This experience honed her skills in strategic promotion, customer engagement, and marketing media. Abigail has played a crucial role in the company, transforming their media marketing strategies, specifically towards a more video-driven approach. Recognizing the power of visual storytelling, she has created compelling content and innovative campaigns that have amplified NBIC’s reach and engagement, strengthening their online presence and impact. Outside of her professional endeavors, Abigail is an avid art buff, frequently visiting museums and exploring immersive experiences that combine technology and creativity. She also has a deep love for travel, shopping, and anything that allows her to utilize her creative mind. With her unwavering commitment and broad range of experience, Abigail is a valuable asset to NBIC. She remains eager to push boundaries, elevate engagement, and empower entrepreneurs through her exceptional marketing expertise.
Anne-Marie Tanner
Anne-Marie Tanner is the Programs Coordinator at NBIC. With a Master’s degree in strategic marketing from Midway University and a Bachelor’s degree in design from University of Kentucky, she brings a unique blend of business experience and creativity to her work. Prior to joining NBIC in March of 2023, Anne-Marie worked as a small business and startup consultant, where she gained valuable experience in guiding entrepreneurs through the challenges and opportunities of launching and growing their businesses. Her expertise in strategic planning and her ability to quickly grasp new concepts makes her a strong asset to the NBIC team. As the Programs Coordinator at NBIC, Anne-Marie manages multiple components, including Foundations, E-Myth, Framework, and Groundwork. Anne-Marie values collaboration and strives to align her work with the vision and expectations of her colleagues. Beyond her professional career, Anne-Marie has a wide range of hobbies and passions. She is an accomplished Olympic weight-lifter. Additionally, with her husband, she started a medical clinic in Martin, TN, a brewery and events center in Paris, TN, and an airbnb property. Their goal is not only to build successful businesses, but also to provide economic stability and job opportunities to as many people as possible. With her extensive background in business, her entrepreneurial spirit, and her commitment to personal growth, Anne-Marie Tanner is an extremely valuable asset to NBIC. Her diverse skill set and positive mindset make her a catalyst for success, both for herself and the new businesses she assists.
Saturnie Antoine
Saturnie Antoine has been a part of NBIC since November 2021, serving as the R.I.S.E. UP Program Manager. She holds a Bachelor’s degree and has obtained a professional certification in coaching skills. With a diverse background in corporate work spanning over 15 years, Saturnie has worked in various sectors. As the R.I.S.E. UP Program Manager, Saturnie oversees the entire program. Her responsibilities include structuring the curriculum, sourcing speakers, and organizing the launch campaign. Additionally, Saturnie provides personalized professional coaching to the program participants, offering guidance and support to help them scale their businesses to $1 million plus level. Since the commencement of the program in March 2023, under Saturnie’s leadership, R.I.S.E. UP has witnessed numerous accomplishments and successes. Additionally, the program’s focus on emotional intelligence has helped participants navigate internal challenges and overcome obstacles inhibiting their growth. Outside of work, Saturnie values personal time spent with her family and loved ones. Her true passion lies in her role as a professional coach, where she finds fulfillment in assisting women on their journey towards personal and professional growth. Saturnie’s commitment to her clients and her extensive experience, coupled with her excellent coaching skills, allows her to provide comprehensive support to program participants, enabling them to achieve their goals and reach new heights. Under Saturnie’s leadership, the R.I.S.E. UP Program continues to flourish and make a lasting impact on the lives of female entrepreneurs.
Leroy Cunningham
Leroy Cunningham currently occupies the role of Community and Capacity Building Manager at NBIC. He holds a major degree in Business Administration from Carroll University in Waukesha, Wisconsin, along with minor degrees in Accounting and Economics. Leroy’s prior engagement with business development consulting brings great strength to the NBIC team. He has worked at three of the largest market capitalization companies in the world – Emerson Electric, General Electric, and Berkshire Hathaway. In his current role as the Community and Capacity Building Manager at NBIC, Leroy wears many hats. One of his primary objectives at NBIC is to increase the number of small minority-, women-, and veteran-owned businesses qualified to undertake contracts from prime contractors and government entities. By fostering relationships with community partners and engaging with prime contractors and government entities, Leroy works tirelessly to bridge the gap and provide opportunities for these businesses to flourish. Additionally, Leroy dedicates his time to consulting with business owners, providing them with valuable insights and guidance. By helping businesses at their current stage and empowering them to reach their goals, Leroy greatly contributes to the growth and success of NBIC’s clients. Outside of work, Leroy indulges in his love for reading, sports, and travel. With his vast knowledge, dedication, and passion for community empowerment, Leroy is committed to making a meaningful impact at NBIC. His wealth of certifications and global business experience lends a unique perspective and expertise to NBIC’s initiatives, which will undoubtedly drive the organization forward.
Octavia Wilson-Simmons

Octavia Wilson-Simmons brings more than 20 years of diverse industry experience to her role at NBIC, where she drives operational excellence, grant compliance, and technological innovation. She began her career in the oil and gas sector in 2000 as a Contract Analyst, where she developed expertise in contract negotiation, trading operations, and stakeholder management.

Over the course of her career, Octavia expanded her skills across account management, operational optimization, and project coordination, gaining cross-industry experience that includes consulting and healthcare. Her transition into consulting in 2021 further honed her ability to streamline logistics and operations for business growth, while her work in healthcare deepened her customer-first approach and adaptability.

Since joining NBIC in 2022, Octavia has been a driving force behind key operational improvements, data-driven decision-making, and program support initiatives that empower small businesses to scale. She leverages platforms such as Zendesk, Looker, and Salesforce to optimize workflows, strengthen stakeholder engagement, and enhance service delivery for entrepreneurs.

Passionate about creating efficient systems and sustainable impact, Octavia’s expertise in operations management, compliance, technology integration, and strategic support ensures NBIC’s entrepreneurs have the foundation needed for long-term success.