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Aleyda Sanchez -Central Care Counseling Services

 

In 2018, Aleyda Sanchez founded Central Care Counseling Services with a singular mission: to provide culturally competent mental health services to the Hispanic and Latino communities. She started as a solo practitioner, driven by a desire to break down the significant taboos surrounding mental health within her community. However, as her practice grew, so did the challenges of scaling while maintaining high-quality, personalized care. 

Aleyda’s journey from solo practitioner to successful business leader is an inspiring example of entrepreneurial growth, made possible by the resources and support she found at the Nashville Business Incubation Center (NBIC). Her experience highlights the importance of community, trust, and a shift in mindset for business owners looking to grow and expand. 

Like many entrepreneurs, Aleyda quickly realized that running every aspect of a growing business was unsustainable. Though passionate about her work, she found it difficult to scale Central Care Counseling Services without sacrificing the quality of care that her clients deserved. It was at this point that Aleyda sought guidance and resources to help her grow her practice effectively. 

Drawn to NBIC, she joined a cohort of women entrepreneurs, all facing similar challenges in their businesses. The sense of community and mutual support that Aleyda found at NBIC became an essential factor in her professional growth. Reflecting on the experience, Aleyda shared, “I think that’s what NBIC has really given me. It’s a powerful woman group.” 

One of the most significant lessons Aleyda learned through NBIC was the importance of trusting her team and delegating responsibilities. For many entrepreneurs, letting go of control can be one of the hardest parts of scaling a business. Aleyda discovered that in order to grow, she needed to transition from doing everything herself to empowering her staff to take on key roles. 

“That helped that mind shift of you’re not every aspect of your job; your hands don’t always have to be in the cookie jar,” Aleyda explained. With this new mindset, she began to trust her team and focus on her strengths as a leader. 

Today, Central Care Counseling Services has expanded significantly. Aleyda now oversees a team of six therapists and five interns, all providing culturally competent mental health services to a diverse clientele. By incorporating interns into her practice, Aleyda has been able to offer more free services, furthering her mission of making mental health care accessible to underserved communities. 

“I have more confidence that my staff can do it. And so that was a big one, along with trust,” Aleyda said. “Without my staff and without the community, I would not be where I am. In a way, NBIC has also become my community.” 

Aleyda’s success has not only allowed her to grow her practice but also to give back to the community. As a licensed clinical supervisor, Aleyda is now able to mentor and supervise future mental health professionals in Tennessee. Her goal is to help strengthen the bilingual clinical workforce, ensuring that more Latinos can provide essential mental health services. 

Through her leadership and commitment, Aleyda is working to reduce the stigma surrounding mental health in Hispanic and Latino communities. Central Care Counseling Services offers psychoeducation and support groups, helping to raise awareness and provide much-needed services to individuals and families. 

Looking back on her journey, Aleyda encourages future entrepreneurs and NBIC program participants to stay open-minded and always be eager to learn. “I think sometimes, as an entrepreneur, you think you know it all. But you will never know it all,” she said. “There are always things that you can sharpen up your skills on.” 

Aleyda also emphasizes the importance of building relationships and seizing every opportunity to tell your business story. “Every time you meet someone, that is your future client. That’s your future partner. That’s your future opportunity. And I think that rubbing elbows with strong-minded people around you will only strengthen who you are in your journey.” 

Aleyda Sanchez’s story is a testament to the power of community, mentorship, and continuous learning. Through her journey with NBIC, she has transformed from a solo practitioner into a business leader, providing essential mental health services to her community. Her dedication to breaking down mental health stigma and strengthening the bilingual clinical workforce will continue to impact the Hispanic and Latino communities for years to come. 

For entrepreneurs facing the challenges of growth and scaling, Aleyda’s experience serves as a reminder that seeking support, trusting your team, and staying open to new opportunities are key to long-term success. 

 

Ready to scale your own success story? Take the Biz Quiz and discover how NBIC can help you turn your passion into a thriving business. 

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Abigail DaSilva
Abigail DaSilva is the marketing coordinator at NBIC, channeling her passion and creativity to support the organization’s mission of leveling the playing field for entrepreneurs. A proud graduate of Tennessee State University, Abigail holds a degree in design, which fuels her artistic sensibilities and impeccable eye for aesthetics. Before joining NBIC, Abigail embarked on her own entrepreneurial journey alongside her brother, where she spearheaded the sales and marketing efforts of their own venture. This experience honed her skills in strategic promotion, customer engagement, and marketing media. Abigail has played a crucial role in the company, transforming their media marketing strategies, specifically towards a more video-driven approach. Recognizing the power of visual storytelling, she has created compelling content and innovative campaigns that have amplified NBIC’s reach and engagement, strengthening their online presence and impact. Outside of her professional endeavors, Abigail is an avid art buff, frequently visiting museums and exploring immersive experiences that combine technology and creativity. She also has a deep love for travel, shopping, and anything that allows her to utilize her creative mind. With her unwavering commitment and broad range of experience, Abigail is a valuable asset to NBIC. She remains eager to push boundaries, elevate engagement, and empower entrepreneurs through her exceptional marketing expertise.
Anne-Marie Tanner
Anne-Marie Tanner is the Programs Coordinator at NBIC. With a Master’s degree in strategic marketing from Midway University and a Bachelor’s degree in design from University of Kentucky, she brings a unique blend of business experience and creativity to her work. Prior to joining NBIC in March of 2023, Anne-Marie worked as a small business and startup consultant, where she gained valuable experience in guiding entrepreneurs through the challenges and opportunities of launching and growing their businesses. Her expertise in strategic planning and her ability to quickly grasp new concepts makes her a strong asset to the NBIC team. As the Programs Coordinator at NBIC, Anne-Marie manages multiple components, including Foundations, E-Myth, Framework, and Groundwork. Anne-Marie values collaboration and strives to align her work with the vision and expectations of her colleagues. Beyond her professional career, Anne-Marie has a wide range of hobbies and passions. She is an accomplished Olympic weight-lifter. Additionally, with her husband, she started a medical clinic in Martin, TN, a brewery and events center in Paris, TN, and an airbnb property. Their goal is not only to build successful businesses, but also to provide economic stability and job opportunities to as many people as possible. With her extensive background in business, her entrepreneurial spirit, and her commitment to personal growth, Anne-Marie Tanner is an extremely valuable asset to NBIC. Her diverse skill set and positive mindset make her a catalyst for success, both for herself and the new businesses she assists.
Saturnie Antoine
Saturnie Antoine has been a part of NBIC since November 2021, serving as the R.I.S.E. UP Program Manager. She holds a Bachelor’s degree and has obtained a professional certification in coaching skills. With a diverse background in corporate work spanning over 15 years, Saturnie has worked in various sectors. As the R.I.S.E. UP Program Manager, Saturnie oversees the entire program. Her responsibilities include structuring the curriculum, sourcing speakers, and organizing the launch campaign. Additionally, Saturnie provides personalized professional coaching to the program participants, offering guidance and support to help them scale their businesses to $1 million plus level. Since the commencement of the program in March 2023, under Saturnie’s leadership, R.I.S.E. UP has witnessed numerous accomplishments and successes. Additionally, the program’s focus on emotional intelligence has helped participants navigate internal challenges and overcome obstacles inhibiting their growth. Outside of work, Saturnie values personal time spent with her family and loved ones. Her true passion lies in her role as a professional coach, where she finds fulfillment in assisting women on their journey towards personal and professional growth. Saturnie’s commitment to her clients and her extensive experience, coupled with her excellent coaching skills, allows her to provide comprehensive support to program participants, enabling them to achieve their goals and reach new heights. Under Saturnie’s leadership, the R.I.S.E. UP Program continues to flourish and make a lasting impact on the lives of female entrepreneurs.
Leroy Cunningham
Leroy Cunningham currently occupies the role of Community and Capacity Building Manager at NBIC. He holds a major degree in Business Administration from Carroll University in Waukesha, Wisconsin, along with minor degrees in Accounting and Economics. Leroy’s prior engagement with business development consulting brings great strength to the NBIC team. He has worked at three of the largest market capitalization companies in the world – Emerson Electric, General Electric, and Berkshire Hathaway. In his current role as the Community and Capacity Building Manager at NBIC, Leroy wears many hats. One of his primary objectives at NBIC is to increase the number of small minority-, women-, and veteran-owned businesses qualified to undertake contracts from prime contractors and government entities. By fostering relationships with community partners and engaging with prime contractors and government entities, Leroy works tirelessly to bridge the gap and provide opportunities for these businesses to flourish. Additionally, Leroy dedicates his time to consulting with business owners, providing them with valuable insights and guidance. By helping businesses at their current stage and empowering them to reach their goals, Leroy greatly contributes to the growth and success of NBIC’s clients. Outside of work, Leroy indulges in his love for reading, sports, and travel. With his vast knowledge, dedication, and passion for community empowerment, Leroy is committed to making a meaningful impact at NBIC. His wealth of certifications and global business experience lends a unique perspective and expertise to NBIC’s initiatives, which will undoubtedly drive the organization forward.
Octavia Wilson-Simmons
Octavia Wilson-Simmons is the Program Coordinator at NBIC. With a background as a tank storage broker, Octavia acted as a vital liaison between storage terminals and cargo owners, facilitating contracts for the transportation and storage of products. Prior to NBIC, she also worked as a chemical operator at a chemical company, further enhancing her expertise in the industry.

Joining NBIC in early 2022, Octavia initially served as an assistant to Angela before transitioning to her current position as a Program Coordinator. In this role, Octavia plays a crucial part in various projects, including MNAA and Elevate 615. She also provides invaluable support to the team, assisting with grants and streamlining processes to ensure efficient collaboration and coordination.

Outside of her professional endeavors, Octavia is extremely family-oriented and cherishes family outings and spending quality time with her loved ones. Octavia is also a dedicated DIY enthusiast and seeks to immerse herself in various projects.

Octavia embraces the opportunity to collaborate with the NBIC team, support Angela, and contribute to the company’s mission. Having witnessed the growth of businesses firsthand gives Octavia special insight into the entrepreneurial world and the hard work that goes into operating and expanding your business.

With her extensive background in the oil industry and her unwavering dedication to assisting others, Octavia continues to make a positive impact within NBIC, among her peers, and within the entrepreneurial community as a whole.