
How Millennials and Gen Z Helped Lead NBIC’s Digital Transformation
When the tornado, the pandemic and economic uncertainty disrupted small businesses, many entrepreneurs struggled to pivot online. NBIC, a longtime champion of business growth, faced a critical challenge—how to continue supporting entrepreneurs when traditional, in-person programming was no longer possible.
The answer came through the expertise of Millennials and Gen Z. As digital-first generations, they helped NBIC and small business owners embrace technology, ensuring businesses could not only survive but also scale in a new economic landscape.