How Millennials and Gen Z Helped Lead NBIC’s Digital Transformation

When the tornado, the pandemic and economic uncertainty disrupted small businesses, many entrepreneurs struggled to pivot online. NBIC, a longtime champion of business growth, faced a critical challenge—how to continue supporting entrepreneurs when traditional, in-person programming was no longer possible.
The answer came through the expertise of Millennials and Gen Z. As digital-first generations, they helped NBIC and small business owners embrace technology, ensuring businesses could not only survive but also scale in a new economic landscape.
Aleyda Sanchez – Central Care Counseling Services

In 2018, Aleyda Sanchez founded Central Care Counseling Services with a singular mission: to provide culturally competent mental health services to the Hispanic and Latino communities. She started as a solo practitioner, driven by a desire to break down the significant taboos surrounding mental health within her community. However, as her practice grew, so did the challenges of scaling while maintaining high-quality, personalized care.
Amber Greer: From Entrepreneur to Popcorn Powerhouse

Kernels Nashville Popcorn has been a Music City staple for over a decade, tantalizing taste buds with bold and unique flavors like “Nashville Hot” and “Music City Mix”. But co-owner Amber Greer, craved more. She felt a desire to push the boundaries and elevate the business to a new level, but she felt stuck, stating she was “working for my business and not on it.”
New Ideas

New Ideas By Paula Anderson Most ideas for businesses stem from solving a problem. As an entrepreneur, curiosity and creativity are two components needed to discover new ideas. Having an idea is not enough to make your product successful. It requires research, marketing and a testing method. This is the ideation concept, according to Michelle […]
Social Media Use and Abuse

By Paula Anderson As with most new ideas, the original intent of a product or service may change once it has been on the market for a while. This is the case in the social media world. Most platforms were developed by college students to connect with each other. The idea of marketing and advertising […]