For many entrepreneurs, talent is never the issue. The challenge is often access to information, relationships, or the kind of strategic support that helps turn an idea into a sustainable business.
That is where NBIC stepped in for Basil Avery, founder of Sir Basil’s Boneyard.
Basil’s culinary journey began long before launching his barbecue business in Tennessee. Raised in a family restaurant, he developed a passion for food early while watching his father cook and learning the operations side of hospitality. Over the years, he worked his way through restaurants, catering companies, and high-level culinary experiences in California, eventually becoming what he describes as a “pit and grill master.” When he relocated to Tennessee, he knew he wanted to return to the food industry. What he needed was structure, guidance, and the right ecosystem to help him build strategically.
That introduction came through NBIC.
“I was referred to NBIC from Reggie Polk, who actually went through the class,” Avery shared during his interview. “The class that I started with was Foundations.”
Through NBIC’s Foundations program, Basil gained more than business education. He gained access to tools and relationships that positioned his company for long-term growth. “They helped us with being able to write a good business plan,” Avery explained. “They connected me with people that would be able to help us with banking, which was very important to be able to establish a relationship with a local banker.”
He also emphasized the importance of learning the operational side of entrepreneurship, including financial management and business planning. “They told us how to be able to set up a chart of accounts and how to be able to write a profit and loss statement, which is really important,” he said.
What makes NBIC’s impact especially significant is that the support did not stop when the class ended.
“It didn’t just stop with the class,” Avery said. “It actually continued on because of the people that they connected me with.” Those connections led Basil to partnerships with organizations like the Tennessee Small Business Development Center and Operation HOPE, where he continues receiving guidance as he grows the business.
“I meet with local representative Brooks, who basically is helping me with my business, helping me with things like AI, being able to incorporate AI in my business, connecting me with local business people in the area,” Avery shared.
In today’s economy, integrating technology into small business operations is no longer optional. From operations and marketing to customer engagement and growth strategy, entrepreneurs who understand how to leverage technology position themselves to compete more effectively. Through its partnerships and ecosystem, NBIC continues helping entrepreneurs bridge that gap.
Another major turning point for Sir Basil’s Boneyard came through NBIC’s partnership with Lipscomb University. Through the relationship, Basil’s business was selected as a project for students in the university’s marketing department, who developed a professional website for the company.
“I currently have that website. It’s live now being hosted by them, which is a blessing,” Avery said. “Websites cost $3,000 for a decent website. So through the relationship with NBIC, they were able to actually get a professional website done for me.”
Today, Sir Basil’s Boneyard has an active online presence, integrated social platforms, and increased visibility throughout Middle Tennessee. Avery says those tools are already helping move the business forward.
“I sell about 30 to 40 meals a week right now, and that is all because of NBIC support and being able to help me get the business to where it is today,” he shared.
The next step for the company is expansion through a food trailer and larger contract opportunities that will allow the business to scale operations across the region.
Still, one of the most powerful parts of Basil’s story is his commitment to community.
“I want my company to be something to be a blessing to the community,” Avery said. “Yeah, it’s good to make money. It’s good to be able to feed your family. But to me, it’s more than that.”
Stories like Sir Basil’s Boneyard reflect what becomes possible when entrepreneurs are connected to the right support systems, strategic resources, and opportunities for growth. From no business plan, no banker, and no online presence to 30-40 consistent weekly customers and a professional digital footprint, Sir Basil’s Boneyard is just getting started.
If you are ready to take your business to the next level with NBIC, start with the Biz Quiz at www.nbichub.org/bizquiz.

